OTT (Over-The-Top)  content is consumed like cable but streamed overan internet connection. The viewer has control of how, what, where, and when to watch.

CTV (Connected TV) Smart TVs and streaming devices that are attached to TVs.

• Roku, Chromecast, Fire stick, Apple TV and others that stream to a TV
• Game consoles such as XBox, Playstation, Nintendo, and others that stream to a TV.